The Heineken Experience

The Heineken Experience in Amsterdam is a fantastic spot for anyone who loves beer or is interested in history. Right in the center of Amsterdam, it takes you on a fun journey through the world of Heineken, one of the most famous beer brands around.

History

The Heineken Experience kicked off in 1991 as the Heineken Treat and Information Centre, located in the original brewery that started in 1867. This place was Heineken’s main brewing site until 1988 when they opened a new one. Over time, it turned into a lively interactive experience and got its current name in 2001. They’ve done a lot of renovations to make it even better, with the latest updates finished in 2022.

How to Get There

Getting to the Heineken Experience is a breeze with public transport, biking, or walking. It’s in the De Pijp area, close to the Rijksmuseum and the Albert Cuypmarkt. The nearest metro stop is Vijzelgracht, and tram 24 and others stop nearby. You can also drive or take a boat, with several parking options available.

Attractions

1. Interactive exhibits that show how beer is brewed and Heineken’s history
2. Historical artifacts like old photos and medals
3. Multimedia presentations that highlight Heineken’s global reach
4. Beer tastings and photo ops throughout the tour
5. Access to original brewery features like copper kettles

Ticket Information

Tickets are about €21 for adults. Kids under 18 need an adult with them, and they won’t be served alcohol. The tour usually takes around 1.5 hours. You can get discounts with the I amsterdam card or Amsterdam city pass.

Tips for Visiting

1. Book tickets online ahead of time to skip the lines
2. Plan your visit based on the opening hours, which change daily
3. Combine your visit with nearby spots like the Rijksmuseum and De Pijp
4. Use public transport or rent a bike for easy access
5. Check the official website for any special events or closures
6. Get ready for a fun and interactive experience that adults will especially enjoy